Using the right platforms is key! Go where your demographic is. I can help you find out where your audience is and help you reach them using fresh and authentic content.
Do you need a website, blog posts, or maybe an e-mail campaign? I have taken websites from six hits a month to over a million, I know how to create content that resonates.
Not sure where to start? Let me help you map out a strategy. I will give you practical skills to grow your business.
Watch your marketing initiatives come to life by analyzing how and when your audience is interacting with your website and online campaigns.
I can start with basic wireframes to full design and e-commerce sites. I love to highlight social media graphics and user-friendly navigation.
Persona development Brand awareness Define core content strategy.
Running ads on Facebook, Insta, LinkedIn, Snap Stories, or other outlets, is not so much about reach (though we will get it!), but about building your brand as the go-to expert. I will create ads that will highlight your unique attributes to create authentic connections and drive engagement.
My professional experience intertwines theory and practise. I hold a PhD in Creative Technologies (cool right?!) and I am an active entrepreneur, educator, and practitioner. I am an Adjunct Professor with the University of Alberta's Master's in Communications and Technology while running Jessica Laccetti Communications. I live and breathe social media and love helping businesses grow.
In the U.K. I lectured while researching my ph.d and then post doc. When we moved to Canada, I lectured at Grant MacEwan University for a year before being asked to join the University of Alberta where I am an adjunct professor. I run a Master's course that I designed which I adore! I also teach (after having created) most of the courses on the Social Media Citation.
It's important for me to give back to my local community. I'm involved with our school council (treasurer!) and I'm also the Director of Marketing and Communications for our Chamber of Commerce. I love participating and helping out where I can.
Edmonton, Alberta