The City of Beaumont

The City (formerly Town) of Beaumont hired me to give their annual report a new look. Their aim was to appeal to the Town's largest demographic; under 30s. I used InDesign to create a new template and brought in bolder colours (different from the previous mostly black and white) and modern fonts. I also used real photographs (taken by myself or a local photographer) to move away from the stock images. I also created infographics that are easily shareable in the online environment.  For residents that don't go online as often, I crafted postcard with the year's highlights, that was mailed to residents and available in Town offices.