I was hired at the Alberta Geological Survey to rework the website. This including adjusting the design and creating content. Additionally, I was able to implement a variety of tools from the Google suite including Analytics, Tag Manager, and Data Studio. Now, I can use the analytics to drive design and content on the website. Part of demonstrating the AGS's expertise meant optimizing a dormant LinkedIn account. I create content for LinkedIn that highlights data on the webpage and works to draw the LinkedIn audience to the main website.
Additionally, I have created various communications plan outlining steps to take in communicating certain publications, platforms to use, and how to demonstrate authentic expertise.
